Atahualpa
Badillo

Design + Futures + Systems
Critical Thinking + Pluriversal intelligence

Atahualpa is a multidisciplinary designer whose practice fuses research, technology, foresight, art and design to examine uncertainty and develop alternative narratives about the future.

He translates complex questions and eco-social challenges into speculative artefacts, experiences, services and spaces. His work helps organisations challenge assumptions, explore possibilities and understand the consequences of change.

He has contributed to research, strategy, conceptualisation and design projects across Europe and Latin America.

Selected work

Post-capitalism

A foresight project exploring alternative economic systems, changing definitions of value and the conditions required to imagine life beyond dominant models.

Hyper Futures

A futures laboratory developing new ways to imagine, examine and engage with possible futures.

Memory Ruins

A speculative project exploring how memory persists within walls and resists the capitalist forces that displace people from their homes.

How fluent are you in Capitalism?

Research artefact explores how frequently the language of market logic appears in your daily conversations: with friends, with family, with yourself. Not at work. In your everyday life.

Companies and
organisations

  • LEGO
  • Government Office for Science
  • Policy and Innovation Lab (CoLab)
  • HSBC
  • Santander
  • BBVA
  • Repsol
  • Banco Azteca
  • Roche
  • Decathlon

Collaboration

Combining artificial, human, and ecological intelligence, Atahualpa works with organizations, institutions, and creative teams to solve problems and turn them into clear directions and tangible impact.

Areas of collaboration

  • Foresight
  • AI and emerging technology
  • Product and service strategy
  • Innovation programmes
  • Speculative and critical design
  • Talks and education

Contact

LinkedIn ↗Instagram ↗